Marketing and communications strategy

• Creation of a strategy and plan tailored to your business needs and budget, integrating both digital (online) and traditional (offline) activity

Content creation

• Content planning and creation (for different international markets and digital channels) in line with brand strategy
• Copywriting, editing, proof-reading, translation and publication of content
• Establishment of content and communications guidelines, internal training, editing of existing materials, development and localisation of messaging
• Digital asset management (working with creatives to develop new image and video content to best promote your products)

SEO and SEM

• Onsite, on-page SEO, incl. through keywords, tags, media content, links, why factors, etc.
• Offsite SEO, such as building editorial links (backlinks) by ghostwriting articles on behalf of company executives, establishing and optimising presence on Google My Business, LinkedIn, etc.
• Set-up, management and optimisation of paid search and social activity, notably Google Ads campaigns

Website management

• Creation of compelling new written content (English /French) or localisation of existing content, optimisation and publication
• Day-to-day management and update of website (multi-lingual)
• Project management of any development work

Marketing materials

• Creation, copy-writing and distribution of newsletters/ e-zines, optimisation for better lead generation
• Content copy-writing (or translation into English) for brochures, presentations and other materials, including technical materials
• Copy-writing and project management of internal and external reports, insights and case studies

Social media activation

• Creation of a social media strategy and plan based on your business needs
• Set-up of social media channels
• Content planning and creation/ translation
• Monitoring, community management and engagement
• Social media marketing (such as ads and sponsored content on Facebook, Twitter, LinkedIn, You Tube)

PR (digital and traditional)

• Copy-writing news items, press releases and bespoke pitches and responses
• Press office service
• Management of paid media contracts and content (directories, advertorials, promotions)