Marketing strategy
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- Creation of a strategy and plan tailored to your business needs and budget, integrating both digital (online) and traditional (offline) activity
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Digital and content strategy
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- Management and expansion of your business’ digital footprint (the different places on the web where your business can be found)
- Content planning and research (for different international markets and digital channels)
- Digital asset management (working with creatives to develop new image and video content to best promote your products)
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Website management
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- Project management of any development work
- Creation of new written content (English /French) or translation of content from French, Spanish or Portugese to English
- Search engine optimisation (organic search)
- Management of search engine marketing (paid search) activity, e.g. Google Ads campaigns
- Day-to-day management and update of website (multi-lingual)
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Informational and promotional materials
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- Creation, copy-writing and distribution of newsletters/ e-zines, optimisation for better lead generation
- Content copy-writing (or translation into English) for brochures, leaflets, forms, menus, signage and other materials, including technical materials
- Content copy-writing and project management of internal and external reports and case studies
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Social media activation
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- Creation of a social media strategy and plan based on your business needs
- Set-up of social media channels
- Content planning and creation/ translation
- Monitoring, community management and engagement
- Social media marketing (such as Facebook, Twitter and/or You Tube promotion)
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PR (digital and traditional)
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- Copy-writing news items, press releases and bespoke approaches and responses
- Press office service
- Management of paid media contracts and content (directories, advertorials, promotions)
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