Marketing strategy

• Creation of a strategy and plan tailored to your business needs and budget, integrating both digital (online) and traditional (offline) activity

Digital and content strategy

• Management and expansion of your business’ digital footprint (the different places on the web where your business can be found)
• Content planning (for different international markets and digital channels)
• Digital asset management (working with creatives to develop new image and video content to best promote your products)

Website management

• Project management of any development work
• Creation of new written content (English /French) or translation of content from French to English
• Search engine optimisation (organic search)
• Management of search engine marketing (paid search) activity, e.g. Google Ads campaigns
• Day-to-day management and update of website (multi-lingual)

Informational and promotional materials

• Creation, copy-writing and distribution of newsletters/ e-zines, optimisation for better lead generation
• Content copy-writing (or translation into English) for brochures, leaflets, forms, menus, signage and other materials, including technical materials
• Content copy-writing and project management of internal and external reports and case studies

Social media activation

• Creation of a social media strategy and plan based on your business needs
• Set-up of social media channels
• Content planning and creation/ translation
• Monitoring, community management and engagement
• Social media marketing (such as Facebook, Twitter and/or You Tube promotion)

PR (digital and traditional)

• Copy-writing news items, press releases and bespoke approaches and responses
• Press office service
• Management of paid media contracts and content (directories, advertorials, promotions)